15 Woman Owned Moving Companies – In Their Own Words

Read profiles of 15+ woman-owned moving companies. Hear their stories in their own words.


Back in 2011 when Shannon Cullins, Tim Fagan and I co-founded MovingCompanyReviews.com (yep – we proudly look back on the fact a woman co-founded MCR), we stepped into the moving world not knowing what kind of clients movers would turn to out be.  We had no idea if any female-owned businesses existed in the moving world.

We created MovingCompanyReviews.com as part of HomeFinder.com, a real estate website that worked with newspapers, real estate agents, and mortgage brokers. Each client brought their own pluses and minuses, and we learned to effectively build relationships with each.

We were curious about movers and tried our best to not let our own moving experiences skew how we viewed an entire industry.  Would movers be professional?  Would they be shady?  Would they be internet savvy?   Would we only be working with men?  Are they family owned or big business?

We entered the moving world with our stereotypes from our Homefinder experiences.  Who would the movers act like?

  • 100% commission sales people (most real estate agents)
  • seasoned ad-market business people (our newspaper contacts), or
  • aggressive, take-no-prisoners lone-wolves (mortgage brokers)

Aside from the instance where we had a mover once show us his 3-D website of bikini model pictures he took himself, we have found most moving companies a delight to work with.   They deliver high quality, professional service and a friendly, “hello” each time we talk with them.  Many great partnerships sprung up from heartfelt conversations on how to improve and grow each company’s business.

You know what shocked us?  

There are many amazing family-owned moving companies that continually provide great service.   These multi-generation businesses exude quality and honesty.

You know what else surprised us, in the very best way?  

Woman-owned moving companies made up a good portion of the movers we talked to!

Our preconceived notions of male-dominated, rough-around-the-edges companies were largely unfounded. A bunch of honest, high-quality, woman-owned companies fill the ranks of movers across the country.   What a wonderful surprise!

This blog post highlights a handful of them (side note: if you’d like to add your woman-owned moving company to the list, email us!)  Even better, a few gracious owners told us their stories in their own words.  Thank you to those that did!

Read below for our list of woman-owned moving companies.  Dive into the stories their owners passed along.   If you know of any others to add to our list, please tell us!

Table of Contents – Woman Owned Companies

Company Stories, as Told By Their Owners

Companies Suggested by our Other Movers:  

Not Woman Owned, but a great story of Women Playing Key Roles

Company Stories, as Told By Their Owners

Real Deal Van Lines, Gardner, MA

Anna Hanley, Owner


(MCR)  How did you get to own Real Deal? Did you start it? Buy it? Tell us the story! The more detail the better!

We started our company from the ground up! Our owner, Anna, graduated from Brandeis University with an economics and business degree. With her background mixed with her great customer service skills, Anna formed Real Deal Van Lines! Anna works directly with every aspect of the business making sure we provide each and every customer with a stress free and damage free move. Anna can be found every day in the office making sure every move is completed with individual attention. Focusing on every detail, she has expanded Real Deal with a fleet of trucks, experienced office staff and most importantly an outstanding group of crew members. Her family approach to business has helped propel Real Deal’s growth forward. Whether it is sitting down as a group having her homemade dinners or loading 2 26ft trucks on a hot summer day, Anna treats Real Deal as if they were her own family and in return, our crew members treat our customers alike.

(MCR) Can you tell us about your company? What makes it unique? What sets you apart from your competition?

We are a full service, licensed and insured, moving, packing and storage company. We only employ hard working and experienced moving and packing professionals who treat our customers and their belongings with respect. We background check, drug test and screen all crew members to ensure that we send the most upstanding individuals to represent our company on each job. Our mission is to provide every customer with a stress-free and damage-free move at a reasonable price.

(MCR) How long have you been in business?

Established in 2013.

(MCR) What areas do you serve?

You can find Real Deal Van Lines in all of New England daily but we are fully licensed and insured to accommodate almost any move across state lines.

(MCR) Do you specialize in any particular types of moves?

We specialize in commercial and residential moving and storage. We can service something as small as moving a few pieces around a customers house, to a full scale office move to five bedroom home relocation. Because we do not use any temporary helpers, all of our crews are experienced and well versed in all our customers moving needs.

(MCR) What does being woman-owned mean to the company? How does it set you apart, give you an advantage, or help the company?

Moving and storage is a male dominated industry. Therefore, being a female owned company sets us apart.  Anna is involved in day to day operations seven day a week and makes sure every aspect of the company operates smoothly and efficiently. We think that being a female owned company gives us a unique edge on the competition as our business is run differently because of it.

AMWAT Moving Warehousing & Storage in Tallahassee, FL

Gloria Pugh, Owner

Gloria Pugh of AMWAT Moving & Warehousing


(MCR) How did you get to own AMWAT? Did you start it?  Buy it? Tell us the story!

AMWAT is the acronym for “A Man with A Truck” which is how we literally started in 1997. We were in our twenties, my husband, Dean Pugh owned a pick-up truck and as you can imagine many friends asked Dean to help them move. Dean was not fooling around and had no intentions of making multiple trips, so he had his truck and trailer packed tight and took pride in ensuring all items were protected to avoid damages. Way too many friends were asking to borrow my man with a truck because he was so efficient and customer service oriented (even though he wasn’t’ charging anyone at the time). One day, I finally said to Dean, we need to start charging money and make a business out of this. So, in September of 1997, A Man with A Truck Movers was born servicing our local community. Dean ran the daily operations of the company while I worked full time at a law firm (we needed steady income via my paycheck) and I worked part-time at our small moving company.

In 2005, I took a leap of faith and joined the company full-time as it’s CEO. I envisioned growing our small company to a global relocation company including developing a supply chain warehouse for receiving, storage and distribution. I had big plans for growing our small moving company and Dean was ready for the change. Due to a tremendous amount of work and awesome collaboration between Dean and I, in 2008 (within three years) A Man with A Truck transitioned into AMWAT Moving Warehousing & Storage. In addition to our global relocation services, AMWAT also operates an air-conditioned storage warehouse and a supply chain warehouse for receiving, storage and distribution. AMWAT has been recognized nationally, statewide and locally for our commitment to customer service and our corporate citizenship. Dean and I are very lucky to be a happily married couple who work extremely well together.

(MCR) Can you tell us about AMWAT? What makes it unique? What sets you apart from your competition?

What sets AMWAT Moving Warehousing & Storage apart from our competition is the way we treat our employees, clients and community. We believe in providing our employees with all the resources they need to thrive in their perspective position from training to reliable equipment. We believe in maintaining a healthy work environment; no toxic personalities allowed to work at AMWAT. Too often our team members deal with a lot of stressed out clients. We do not want to compound the amount of stress our employees may be exposed to by having a stressful environment at AMWAT. When our employees come home to AMWAT, they know home base is positive and supportive.

We believe what sets apart great businesses from bad businesses is how they deal with a client who has a valid complaint. We also believe in giving back to our community; among many of our charitable giving since 2013, AMWAT has hosted a Summer Fill A Truck Fund & Food Drive benefiting America’s Second Harvest of The Big Bend. The bottom line is, we care about people and we want for anyone who encounters AMWAT whether employee, client or community feel that they are valued and important to us.

(MCR) How long have you been in business?

Next month AMWAT will be 21 years old.

(MCR) What areas do you serve?

AMWAT provides local, national and international services.

(MCR). Do you specialize in any particular types of moves?

We execute all types of moves small or large. However, our expertise is large complex moves which is typically high-end residences, large businesses, facilities, etc. If its large and complicated AMWAT is your company; we love planning logistics and executing these projects. In addition to our moving and storage services, we have AMWAT warehousing wherein we operate receiving and distribution for many interior designers, developers, etc. For example, if a restaurant, hospital, retail store is being built or renovated, AMWAT receives the entire inventory to outfit the facility. We inspect the items, inventory, stock and deliver out according to the project phase. We work very closely with developers, project managers and interior designers.

(MCR) What does being woman-owned mean to the company? How does it set you apart, give you an advantage, or help the company?

Female CEOs in the moving industry is not very common; quite frankly, we have a shortage of female CEOs throughout all industries in the United States which is unfortunate. I believe most women are emotional intelligence leaders; I know I am. I am very intuitive and plan accordingly whether its human behavior or financial management. Due to my intuition, I can navigate the ups and downs of the business for maximum outcomes. Also, women make the best leaders in times of stress and moving and business in general can be very stressful. I believe women are more in tune with quality of life whether in business (employees, clients, vendors, community) and personal (family, friends, colleagues and community) but we need to be careful not to be ultra-people pleasers because the reality is, we cannot make everyone happy.

Worldwide Moving Systems in Waldorf, MD

Toni Jones, Owner

Worldwide Moving Systems
Toni Jones, Owner of Worldwide Moving Systems


(MCR) Who owns the company? How did she get to own it? Did she start it? Buy it? Tell us the story! The more detail the better!

Toni Jones owns Worldwide Moving Systems (a dba for A-Whisco Inc).  She purchased the company when it only had two trucks as a way to become an independent business owner following an unsatisfying career in public education. She employed friends, family and college students to complete local moves, then began completing military origin and destination services for crated household goods.

(MCR) Can you tell us about your company?

Started in 1973, a time when being a woman-owned business in the moving industry was very unique. We are still a family-owned and operated business today.

(MCR) What makes it unique?

We have been providing crate-and-freight services for over 40 years, long before many other movers.

(MCR) What sets you apart from your competition?

Dedication to excellence, high quality training, and a commitment to the customer’s experience.

(MCR) How long have you been in business?

45 years, Since 1973.

(MCR) What areas do you serve?

Maryland, DC, Northern VA typically. Also complete interstate moves on the East Coast.

(MCR) Do you specialize in any particular types of moves?

Crated military HHGs, non-military local moves, and crated or containerized interstate and international moves.

(MCR) What does being woman-owned mean to the company? How does it set you apart, give you an advantage, or help the company?

Appeals to woman-consumers, makes the company more resilient to external competition and to competing views within the workplace, improves gender equality for employees, offers a different perspective when making business decisions.

Move It With M&S in St. Joseph, MS

Theresa Meyer


1) How did you get to own Move It M&S?  Did you start it?  Buy it?  Tell us the story!   The more detail the better!

In January 2007, my husband and I moved back to the Saint Joseph, MO area, from Lincoln, Nebraska. We did the DIY move with a UHaul, during a bad ice storm. My family members, who had said they could all help, were unable to come help us unload the truck. After a couple of days, we were able to find some guys in the building we moved into, to assist with the unload. I had tried finding local moving companies, and found that there were none available. That turned on a light bulb for me.

At the time, I was working remotely as a software engineer for a Fortune 100 company and my husband was CDL local. We started just offering labor help for the DIY moving customers on nights and weekends, as that was the area in which I’d identified the need. I had a couple of guys that would help my husband out with the labor, as I developed the business side of things, during my spare time.

In January 2009, my husband got laid off his CDL driving job, and expressed an interest in doing more moving work. I would rent 24′ trucks and use then in the full moves. I was able to start booking, after getting things legal with insurance and DOT. I continued to work my full time corporate job until August 2010, when I was laid off. At that time, I felt confident that I could make this moving gig work. We bought our first truck in 2010, added an enclosed trailer and had an on-site inspection from DOT out of Washington DC, at my kitchen table.

I built it from scratch. I asked A LOT of questions. I operated on the faith that I could do this, having grown up as a farmer’s daughter, who watched her parents be the ultimate entrepreneurs. Louis Simental, my husband, is a key component of our success. He has the operational smarts of the driving, loading, customer service in the field.

(MCR) Can you tell us about your company?  What makes it unique?  What sets you apart from your competition?

Move It With M&S LLC, is a small, independent, family owned moving company. I answer the phone. Some customers are surprised that the ‘owner’ answers the phone. However, I believe that making that personal connection is a key differentiation of my moving company compared to others in the area. In 95% of our jobs, either myself or Louis are on site, providing customer service and ensuring our crew does the best job. Every time.

(MCR) How long have you been in business?

Informally started in March 2007, doing labor only. We officially started in 2009 and became a LLC in 2011.

(MCR) What areas do you serve?

We are an authorized interstate moving company, as we are located right next to Kansas. Our operating radius is 200 miles of Saint Joseph, Missouri.

(MCR) Do you specialize in any particular types of moves?

We enjoy the wide variety of moves – from in home furniture rearranging, to single pieces to complete pack and moves. We do about 10-12 piano moves per month. We also have a large senior moving customer base.

(MCR) What does being woman-owned mean to the company?  How does it set you apart, give you an advantage, or help the company?

Being a woman-owned moving business, conveys a sense of caring and understanding of moving stress coupled with professionalism in our moving work. I answer the phone with a smile, and I feel my customers sense that.

Sav-a-lot Movers, Baltimore, Maryland

Gloria Johnson, CEO, Owner


(MCR)  How did you get to own Sav-a-lot?  Did you start it?  Buy it?  Tell us the story!   The more detail the better!

Actually, we own the full business, my husband, daughter and myself.  I am 100% owner. I started with my own funds. My husband had worked for big companies like United Van Lines, Von Paris, Smith & Dray, Easy Movers, and Budget Movers. He gained the knowledge he needed to move on to our own. I had the business concepts of the business, but to really understand management and strategic knowledge of running a business I went to school and graduated with a Master in Business Administration. My daughter and husband both attend school, my husband is in his third year getting his Bachelors in Business Administration and my daughter is getting a certification in IT and Marketing as well.

(MCR) Can you tell us about your company?

We specialize in moving, relocation, deliveries, evictions, loading/unloading, packing/unpacking and moving consulting. What makes it unique? We care about our customers. What sets you apart from your competition? We offer the lowest price to our customers and we never change our price once we on one the job. What we quote is what you get. We don’t wait to deliver your items, even if it is a long distance move, we hop to the job right away, most companies delay your move for a few days we don’t, we do same day delivery.

(MCR) How long have you been in business?

We started in 1999, we worked in South Carolina, North Carolina, and Baltimore, Maryland.

(MCR) What areas do you serve?

We served Maryland, Virginia, Washington DC, Pennsylvania, Delaware and surrounding areas.

(MCR) Do you specialize in any particular types of moves?

Household Good Services with the government, private residential, office personnel, and commercial moves.

(MCR) What does being woman-owned mean to the company?

Having the freedom to work for yourself, bringing diversity, and helping building our nation with jobs.

(MCR) How does it set you apart, give you an advantage, or help the company?

It makes you feel like you have a voice in your community, to society and to your country, however, that is not true. It only makes you work harder to prove yourself in a man’s world. After all, I am a veteran owned business.

Little Joe Movers and Storage, LLC in Abilene, TX

Sylvia Leal, Owner

Brittany Pearson, Marketing Director

Sylvia Leal and Brittany Pearson of Little Joes Movers and Storage, LLC


(MCR) How did you get to own Little Joe Movers and Storage? Why did you start it? Tell us the story! The more detail the better!

My dad, Joe M. Leal a Veteran, founded the company in 1963 after his job ended building the Atlas Missiles Silos in Lawn Texas near Abilene, Texas. Part of his job was to transport equipment and materials to each sight, and driving a truck, after the job ended he started his own Moving and Trucking business and today is still going strong as Little Joe Movers and Storage, LLC

SIDE NOTE: The Atlas Missile Silo Lawn site is one of twelve built near Dyess Air Force Base, TX. Each complex included a 185-foot deep silo lined with walls of concrete, epoxy-based resin and steel rebar, built to withstand a nuclear blast. An underground tunnel connected the main missile silo to a launch control center and its five-man crew. Above ground, an entryway provided access, while support personnel and equipment were housed in two quonset huts. The 578th Strategic Missile Squadron based at Dyess AFB, TX operated the site from 1962 until the Atlas program ended in 1965. After decommissioning, the missiles were removed and all sites were demilitarized. At the time, most Texans were unaware of their state’s role in a global military confrontation. Years later, they could be thankful and relieved that deterrence won the conflict. Recorded Texas Historic Landmark – 2008

After my father passed in 2012 the business continued to run as usual and in 2016 I (Sylvia Leal) took over the operations and became co-owner.

Prior to taking over I spent 26 years working in public service and the last 14 years working for Congressman Neugebauer and Congressman Arrington in District 19 working in government helped me understand the legislative process that affects the trucking industry, federal contracting and how to relate to all levels of people. It’s been the hardest thing I’ve ever done and the most rewarding.

Brittany Pearson, granddaughter of Joe M. Leal, came to work for the company in 2017 after leaving her career to help grow the business, she is the third generation. She has six years of experience and a marketing background, she is our millennial in the office and is the reason we have a strong presence on social media. Brittany is very active in our community, she is a member of the Abilene Chamber of Commerce, Abilene Young Professionals and a recent graduate from the Abilene Academy City Leadership program. Brittany and her husband William Pearson are both active members of our community.

Little Joe Movers and Storage, LLC (LJM) is a family-owned local Moving Company, commemorating a Half-Century of Residential and Commercial Moving Services to Customers throughout Abilene and the Big Country Area. Little Joe Movers and Storage, LLC achieved that milestone in 2012— Founded by the late Joe M. Leal in 1963, the company is today managed by Joe’s daughter Sylvia Leal and his granddaughter Brittany Pearson and continues to provide residential and commercial moving services throughout the Abilene and Big Country area.

“Few family-owned moving companies can say they’ve been in business for half a century. As a second-generation owner, I’m very proud of this accomplishment,” said Leal, of Little Joe Movers and Storage, LLC. “I’m also very thankful to have such a great team behind me. Their commitment to top-quality service is a vital part of our company’s continued success. We have taken what my dad left us and revived it back to its thriving years.”

Many residential and business customers have acknowledged the company’s dedication to excellence through public recognition, high ratings and testimonials. Their votes and positive feedback have earned Little Joe Movers and Storage, LLC an A+ rating from the Better Business Bureau and the Abilene Reporter News Readers Choice Award for the past three consecutive years.

In addition to receiving recognition from our community and many customers throughout the years, the moving company is consistently recognized for its contributions to local non-profit organizations by providing assistance, manpower and surplus items. “It’s our way of giving back to the community,” Leal expresses, and that “we look forward to completing many more successful residential and commercial moves and ongoing charitable works in the decades ahead.”

(MCR) Can you tell us about your company? What makes it unique? What sets you apart from your competition?

Little Joe Movers and Storage, LLC is locally owned with a small town feel but we have the capability to move nationwide with all the proper permits and licenses. We also are the only small local moving company that can say they been around for 55 years we know the industry very well. We focus on quality and volume, we take all the small jobs.

(MCR) How long have you been in business?

Little Joe Movers and Storage, LLC has been in business for 55 years and we are the 2nd generation owners.

(MCR) What areas do you serve?

We service Abilene, TX, Dyess Air Force Base and surrounding areas. We can move anywhere in the United States we are Interstate and Intrastate Movers.

(MCR) Do you specialize in any particular types of moves?

We customize each move based on the customers’ needs. We are Military Movers, Household Goods and Commercial Movers, we provide delivery service, furniture installation and we are always L A B O R ready we help large corporations, universities and local non-profits with labor only jobs.

I always tell our Team members that our motto is “The answer is always – YES ” we can and will do anything for the customer.

(MCR) What does being woman-owned mean to the company? How does it set you apart, give you an advantage, or help the company?

Being female has its challenges in the Moving and Trucking industry because it’s male dominated and driving trucks is something guys do—it’s rough, but it isn’t something a woman can’t do. Running a moving company is much more than driving a truck, picking up and delivering, it’s marketing, planning, tracking and organization — its Business. You have to be flexible, customer service driven and a multi tasker because every customer is different and moving is always a fluid process, meaning things change all the time, dates change, Real Estate closing dates get moved, and weather is always an issue. Being a woman helps because we are multitaskers, flexible and we like to plan every step to help make every move a smooth transition for our customers.

Piggy Back Moving in Tampa, FL

Chrissy Leitgeb, Owner


“Combining your shipment with others headed in the same direction, to save you money”

My name is Chrissy Leitgeb, & I am the proud owner of Piggy Back Moving.

I grew up in the moving industry, my Father started his own moving company when he was in high school & I would spend my summers working for my Father at his business. After a few more years, I became the general manager at one of his locations, it was then I fell in love with helping people. I saw how stressful moving was, and really wanted to help families.

I spent the next few years, learning everything I could. During this time I really saw the need for a “Piggy Back” service. Since the major van lines have a minimum weight requirement, I really saw the need for customers who have just a small amount of goods to move from state to state without having to pay for the minimum.

So I decided to open my own company and call it “PIGGY BACK MOVING”

My company is unique because we do not have a minimum, we will ship just one piece to your whole house and we are able to keep our prices lower because of our special method of “Piggy Backing”

Although the moving industry is a male dominated industry, I really value the diversity created by being a woman owned & operated moving company, it has set us apart from others because we operate at a higher level of customer satisfaction. Every member of my staff is passionate about upholding our outstanding reputation.

Over the past 8 years my team & I have perfected combining customers together that are headed in the same direction to offer them the lowest cost possible.

We are able to ship one piece, a few pieces, a bedroom set, or your whole house anywhere in the United States. We also ship vehicles, antiques, Pianos, offer full packing services, provide free in home estimates & much more.

Mega Man Movers, Crowley TX

Haley Galbreath, President

Haley Galbreath, President, Mega Man Movers


(MCR) How did you get to own Mega Man Movers? Did you start it? Buy it? Tell us the story!

I started off in 2008 working in sales at a moving company, worked my way up to operations, dispatch and then management. I met my fiancé when he was a mover as well. We then subcontracted for a moving company bought our own trucks and realized we should have been doing it our self all along. That’s when I opened up Mega Man Movers.

(MCR) Can you tell us about Mega Man Movers?

I know all of the do’s and don’t’. I’ve worked for some shady companies when I was younger, I’ve seen some awful things happen and I’ve worked for ones who have done things the right way and have become very successful.

What makes it unique? I know how stressful it is to move, everything you have ever worked for you put into someone else’s hands and you trust them, you trust that they will do the right thing and take care of you.

(MCR)  How long have you been in business?


(MCR)  What areas do you serve?

All of Dallas Fort Worth and surrounding areas

(MCR)  Do you specialize in any particular types of moves?

We are a full service moving company, we do it all.

(MCR)  What does being woman-owned mean to the company? How does it set you apart, give you an advantage, or help the company?

It means anything is possible. Just have to have faith and work for it.

Companies Suggested by our Other Movers:  

Ridgewood Moving, Saddle River, New Jersey

Owner: Cindy Myer


Since our founding in 1966, RMS has taken pride in providing the highest level of moving, packing, and storage services to residents of Bergen County and throughout New Jersey. A woman-owned-and-operated company, RMS built its success on trust, dependability and quality—values that remain the cornerstones of our business.

Fulford Van Lines, Orlando, Florida


The Fulford Van & Storage Company has been catering to Central Florida’s business storage and moving needs since 1913. The company has been operating under new management since 1990, growing and developing the business to include not only commercial and residential movers, but also interior designer deliveries and installations.

Umbrella Movers, Las Vegas, Nevada

Kathryn Ridge, Owner / Manager


Founded in 2009, we’re a professional Moving Company that’s proud to offer our services to customers throughout the greater Las Vegas valley. Superior service begins and ends with experienced and friendly professionals, which is why we put so much consideration into selecting the best people to join our team. We aim to not only meet your needs, but also exceed your expectations of what a dependable Moving Company can be.

Titan Relocation Services

Jaymie Cummings, Owner/Operator


Leave the work for our experienced and professional movers. With over a decade of experience in the moving industry, you can trust that your belongings will be handled with the utmost care. 100% customer satisfaction is always our #1 goal. Tell us all of your moving needs and we will exceed them.

Lemoore’s Professional Movers


Jeanette Homan, General Manager

Lemoore’s Professional Movers have been providing outstanding Civilian and DOD relocations for over 40 years. Our specialty is providing packing, moving & storage services for NAS Lemoore Military members and their families.

All Reasons Moving and Storage

Kimberly Tucker, President


Since 1991, renters, homeowners, and businesses have trusted All Reasons to relocate their household items, personal belongings, and commercial goods safely and efficiently. When you select us as your moving company, you can gain peace of mind in knowing we handle each move with the utmost care and respect.


Janelle Dowley, Franchisee


https://www.youtube.com/watch?v=w5-1g8ZnDaQ (video)

Janelle and Joel Dowley, TWO MEN AND A TRUCK® West Palm Beach franchise owners, hired TWO MEN AND A TRUCK® Founder Mary Ellen Sheets’ original “two men” in Michigan to move into a new home and were impressed by the service. Years later, their experience prompted them to open the first location in Palm Beach County. For more than a decade, the Dowleys and their team have completed thousands of home and business moves, with the hallmark of great customer service. They now serve the region with nine trucks and a warehouse for vaulted storage and are recognized as the premier moving company in the area. They also have an office in Wellington with trucks and storage.

TWO MEN AND A TRUCK  Treasure Coast

Janelle Dowley, Franchisee
Shauna Bledsoe, Franchisee

Crowning Touch Senior Moving Services


Linda Balentine was homeless 22 years ago, but she “pressed on” developing and perfecting an idea for a moving company that has since become an award-winning business model.

Not Woman Owned, but Women Playing Key Roles

Ellison Moving (closed after Jim Ellison retired)

Jim Ellison, Owner and his two daughters
Jim and one of his daughters

Both my daughters grew up in the moving game. I always liked working with women during a relocation. Sad to say I never ran into a woman owned moving business in my 46 years in HHGs. Wish that were not the case.

Most of the time it’s women who are the nest builders. It’s their families home. And usually it’s women who understand the emotional angst that moving causes. Not that men are incapable of such. When I would show up on a job and had a crew consisting of both men and women it would make things smoother. Maybe only 10% of the pieces coming out of a house require brute strength. Finesse, balance, smarts, politeness, a sense of order and what I call raccoon fingers (light touch) are skills all of us might find useful in the furniture game. It’s hard work. Some people don’t take to hard work. I’d guess not many women are in the business because they weren’t given a chance or taught the correct way of lifting , carrying, packing and use of equipment .

Conclusion & Wrap Up

Thank you to all of the companies who shared their stories with us, we appreciate it!   If you know of any other woman-owned moving companies, please email us and we’ll add them to this list!

Mover Marketing – Google Adwords Case Study

Mover Marketing:  How to Turn $18K in Google Adwords (& Bing) into $136K of Revenue

I am going to show you, with hard data, how one local moving company spent $18,540.74 on Google Adwords and Bing Ads and cashed in $136,962.00 directly as a result of that spend.

Wow, talk about a huge return!

But before I dive into the hard data, let me tell you a quick backstory.

Back when I worked at Orbitz.com (the travel site, not the now-defunct moving lead gen site OrbitzMoving.com), we spent well over 8 figures per year on Google Adwords  (8 figures = a bunch more than $10M per year).

Crazy huh?

Not really actually.   That 8-figure spend brought in more revenue than it cost us.   Everyone loves making more money than they spend!  That’s the name of the game, isn’t it?

When we started MovingCompanyReviews.com in 2012 we noticed that buying clicks from Google Adwords for terms like “Chicago Movers”, “Orlando Movers”, and “Atlanta Moving Companies” could drain your wallet faster than the blink of an eye.   Companies typically paid $10, $15, or even $20 per click.


I ran a quick check in the wonderful SEO/SEM tool Ahrefs to check the latest cost per clicks, and Ahrefs reports “chicago movers” costs $17 per click, “atlanta moving companies” costs $18 per click, and “orlando movers” costs $16 per click.

2018 07 31 at 11.36 PM

Not much changed since 2012, did it?

With clicks costing so much, how can a local mover make a profit using Google Adwords or Bing Ads?    A bunch of companies certainly advertise on those terms:

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Looking at that data, I often wondered:

Can Local Moving Companies Make a Profit With Adwords?

I honestly thought that very few companies, if any, could turn a decent profit spending on Adwords (and Bing Ads) when paying $15+ for a single click.

Then I met a crew from an ad agency specializing in search engine marketing that claimed amazing results for one of their moving clients (a local moving company).    I asked to see the data, and they agreed to share.

Check these results out:

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Let me summarize for you:

Spend:        $18,540.74

Revenue:  $136,962.00

Now that’s a good return on investment!

Who performed this feat of magic?   Our good friends at TENSHI, an advertising agency who focuses on search engine marketing, who were nice enough to share their results (thanks TENSHI!)

Do they harbor some magic formula to mastering mover marketing, especially when it comes to SEM (Search Engine Marketing), and specifically Google Adwords and Bing Ads?   No, they don’t claim any Harry Potters on staff.   However, they do know their game and relentlessly optimize campaigns in order to lower click prices and maximize conversions.

Employing engineers who specialize in machine-learning (ML) and artificial intelligence (AI) certainly helps too.   To give you a sense of the complexity involved,  TENSHI applied two sets of machine-learning algorithms in this campaign to lower the costs over time and raise the conversion value per cost, all while optimizing for multiple location parameters.   It’s quite technical, but this human and AI approach ensured an optimization would take place every 15 mins to drive considerable results.

Take a look at this graph for example and you can start to understand great results don’t come overnight.  Over the course of 5 months, TENSHI accomplished the following:

  • Cut the average cost per click in half
  • Quadrupled the number of clicks

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Results didn’t pour in overnight, but took many months of careful optimization.

Take a look at this more detailed view:

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You can see the average cost per click dropping from $10.95 at the start of the campaign to $5.17 by month 5 and total clicks rising from 166 to 693 in that same time period.

So Can Your Moving Company Get These Results Too?

My favorite piece of advice to tell people when they ask if they can make money using Adwords in the moving industry is, “hire a really, really good expert.”

For example, our best SEM manager at Orbitz had degrees from IIT (one of the best technical schools in India), an engineering undergrad from Stanford, and an MBA from Northwestern.   He wrote programs that optimized our ads by the hour (or more frequently) in response to a multitude of variables, including location, booking availability and pricing changes.  Not work for the faint of heart.

So What Should You Do?

The high cost per click and intense competition for moving keywords can make Google & Bing advertising a dangerous game.  Tread carefully if you want to dip your toe into the water, and follow the rules of thumb below.

These apply if you plan to spend money on Google Adwords & Bing Ads, or any other paid ads:

  1. Track your ROI every day and make sure your tracking is accurate:
    • How much are you spending on ads?
    • How much revenue are the calls, clicks and emails turning into?
  2. Optimize, optimize, optimize!
    • What keywords, ad text, ad creative, and other ad characteristics perform the best?   Spend more on these and create variations of them.
    • What does not perform well?   Shut these off.
  3. Repeat this process every day (seriously)

I love when hard data proves me wrong about something I thought was nearly impossible.     This case study shows local movers can make a profit bringing in traffic from Google Adwords and Bing Ads.    Success requires constant vigilance and high levels of expertise, but the numbers don’t lie.

A big thanks to TENSHI for sharing their data with us!

If you’re a mover or mover marketing agency looking to increase your leads check out our free moving leads & review collection programs.  Take a few minutes and read our blog post on 3 incredibly simple things you can do to boost your SEO as well, it gives a couple super easy changes you can make to your website to boost your organic (free) traffic from Google and Bing.

Questions?  Leave a comment and we’ll try to answer!

3 insanely simple SEO tips you can do NOW to boost your Google traffic (and leads)

3 mover SEO tips you can do NOW to boost your free Google traffic (& leads)

Every mover wants more free Google traffic.    This free, or organic, traffic comes to your website when you rank for terms people search for in Google.     People that search for terms like, “Chicago movers”, “Salt Lake City moving companies”, or “movers in Orlando”, see your company’s website, click on the result and land on your website.   Boom!  You now have an extremely qualified visitor that hopefully you can turn into a customer.

So how do you get on page one for certain terms?   Which terms will bring the most traffic?  Which terms can you rank for?    Great questions!   I’ll answer those in this blog post, as well as tell you how to do three simple things today that will get your moving company ranking higher for the best terms within a week or two (side note: if you want to see what a good mover adwords/cpc/sem campaign looks like, check out our mover sem case study).

Ok, let’s get you ranking!  Do these three simple SEO (Search Engine Optimization)  tips today and see your rankings and free traffic jump.  Oh yeah, we included a couple little-known bonus tips to give you an extra boost!

  1. Optimize your html title tag to mention your company name, city, and the word “movers”
  2. Make sure your html meta description tab contains a snappy description that sells prospects on your company
  3. Put your address and phone number on your homepage

Mover SEO Tip #1 – Put Your Company Name and City in Your HTML Title Tag

This tip is ridiculously easy for you or your web developer to make.  It should take no more than a few minutes and deliver results within a week or two.    See the bonus section to give this change an extra boost.

First off, what’s an html title tag?   It’s a little piece of code in your website’s HTML code that shows in the browser tab.   Here’s an example using J&J Metro Moving & Storage:

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Here’s what it looks like in the actual html code:

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Why is this important?   Because it’s what Google uses as the title your listing in search results!

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Why does that matter?   For a few HUUUUUUUGE, important reasons:

  1. Consumers use it to decide if they should click on your search result
  2. Google uses it to figure out which search terms your site should appear for.  Did you know consumers search for “Orlando movers” 450 times per month but only search for “Orland moving companies”  250 times per month?   Which would you rather rank highly for?
  3. Google watches how many people click your search result versus other search results.   If your listing entices searchers to click more than other search results then Google will rank you higher.
  4. Lots of consumers search on mover names!   Check out the search volumes for these movers in Chicago we got from SERanking, a great SEO tool we use.    2 Guys and a Van clocks in with 480 searches per month, Coffey Brothers Moving brings in 320, and The Professionals Moving Specialists has 210 Google searches per month.    Those numbers nearly match the more generic search numbers we see for Orlando (keep reading to see them)!
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So what’s the perfect title tag for your moving company?   Well, let’s see what the sites that do SEO (Search Engine Optimization – or “ranking high in free Google listings”) really do:

Yelp & the BBB:

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Every one of them makes the company name an important part of the title.   Yelp mentions photos and reviews, the BBB brags about themselves, and HireAHelper includes the phrase, “Movers in Orlando”.

To give your mover website the best possible html title tag optimization, we recommend:

  1. Putting your company name first
  2. Putting a keyword for your city after.   For good keywords, check out the Google search volumes for these Orlando moving terms.  We pulled these from ahrefs.com, a fantastic SEO research too.
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    • “Movers Orlando” has the highest search volume, followed by “Orlando Movers” with a bit less.

Using our example, some great html title tags for J&J Metro could be:

“J&J Metro Moving & Storage – Orlando Movers”

“J&J Metro Moving & Storage – Movers Orlando”

I’d personally recommend the first, as consumers reading that result will likely appreciate the better grammar and click on it more.  Make the change today and see how fast you shoot up the search results for your company name and the keyword you chose!

Mover SEO Tip #2 – Pull Google Searchers in With A Compelling HTML Meta Description

You may be asking yourself, what the heck is a HTML meta description?   Great question!   In your website’s code, it looks like this.  This example is from Stallion Moving Services in Denver.

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Heh?  What is all that gobbly-gook?    Here’s the important part!   Google uses your site’s meta description as the text in your search result!    Here it is in action:

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You’ll notice that the words Google uses come right from the meta description in the code on Stallion’s page.

Why is this important?   A 2017 study of the top Google ranking factors by SearchEngineLand.com listed your search listing’s Click Through Rate (CTR) as a very important signal to Google as to how high they should rank your site in search results.

This means the more compelling your description, the more people will click on your listing, and the higher Google will rank you.

So how do you craft a crazy-compelling description that makes searchers want to visit your site?   Read these three simple tips to find out:

  1. Read the descriptions of the top ranking search results and use them as inspiration:
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  2. Read the ad copy of the top ads on the page for inspiration:
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  3. If you run adwords ads, look at your ads that perform the best and see what the ad copy is.  Use that to help you craft a great description.

Mover SEO Tip #3 – Put Your Address and Phone Number on Your Website!

This sounds incredibly simple and easy, and it is!   However, the number of mover website we come across that don’t list their address is astounding.   Here’s why your address and phone can help:

  1. Your address and phone help Google determine where your moving company is!   Without it, Google may have trouble knowing if you’re a Boston mover or Austin mover.
  2. Consumers may get frustrated and leave if they can’t easily find your address and phone on your site.   You want to know another signal Google uses to figure out how high you should rank?   The time people spend on your site after landing on from a Google search.   Don’t confuse them and make them leave right away, show them the info they want so they stay and give you a call.

Hopefully you found these three simple tips helpful.   Now what are you waiting for?  Go make the changes!

. .  . but before you do, keep reading for our bonus section that has a few little-known tips to help boost your Google ranking further.

Mover SEO Tip Bonus Section – Get A Quality Link (and More Free Leads)

Bonus time!  Thanks for sticking with us this far.   Do these three things to give your Google efforts a quick, easy boost.   One’s easy (under 10 minutes), one’s a little harder (15-30 minutes), and one may only work for those movers willing to put in more than an hour (but the reward is really worth it!)    On to the bonus tips:

  1. Bonus Tip #1 (free! takes 5 minutes):  Make sure your profile on MovingCompanyReviews has the link to your website, and that the link is correct.   Here’s a great example from Moving of America in New Jersey.
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    • Why is this important?   Because Google counts links to your website as votes for it!    All links are not created equal.   A link from a quality site (in Google’s eyes) counts much more than a link from an unknown website.   Google counts links from MovingCompanyReviews as high-quality links and a strong vote for your website.
    • IMPORTANT:  some websites will put a “nofollow” attribute on links to your site.  That tells Google to ignore the link and not give it any value.  Not us!  We want to pass the Google ranking benefit on to our movers.
  2. Bonus Tip #2 (free! takes 15 minutes):  Get enough reviews on your profile to make it on to our first page of search results for your city.   We rank our search results by the number and the rating of reviews, so take a look at your city and see how high you can go.   Here’s the great news – you can do this for no cost.    Just tell your customers to review you on MovingCompanyReviews.  Or better yet, try a free month of our Review Advantage review collection program where you can upload your past customers’ emails and we’ll give them free coffee for writing a review.     This will make your listing pop and stand out from others:
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    • Why is this important?   Because the higher your listing is in our search results, the more important Google thinks it is!    Google tends to give higher importance to links that come earlier on a page, and by ranking highly in our search results you can tell Google your site is important.
  3. Bonus Tip #3 (free!  takes a few hours): Get a real estate agent to recommend you!   We just rolled out this feature for top real estate agents.  We give them their own “recommended movers” page.   Getting an agent to recommend you will not only give you more referrals, but it will rank you higher in our search results and give you more clicks and leads.   We count a recommendation from an agent higher than a good review, so getting recommended is a fantastic way to shoot up our search results rankings.   Take a look at a great example of how a real estate agent recommendation makes a company stand out:

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If you know any agents interested, have them drop us a line at support@movingcompanyreviews.com!



Hopefully these quick SEO and mover marketing tips help your company increase your free Google traffic and free leads.   If you have deeper questions or would like to contact us, just drop us a line at support@movingcompanyreviews.com.

How to Attract More Customers

A Free Business Listing allows consumers to research your licensing, request free quotes from you and review your moving company. The best part is, it’s totally free! There are many other moving companies for consumers to choose in your market— how will you stand out from the competition? That’s where we can help.

Here’s how to attract more customers to your Free Business Listing on MovingCompanyReviews.com

1. Check Out The Competition In Your Area

  • How many photos have they uploaded?
  • How many recent reviews do they have?
  • What’s their overall rating?
  • Do they respond to reviews?
  • Are their licenses up to date?
  • Have they included social media links?
Now search for your business listing, how does it compare?

2. Claim Your Business Listing

Your company may already be listed, and can already be reviewed. You just don’t know it. By claiming your listing you’ll receive email alerts whenever a consumer writes a review or requests a quote from your business.

We recommend using an email address you monitor daily. This is where we will send all notifications and fully detailed quote requests… For free!

Get started here.

3. Drive Customers To Your Business Listing

Use our Free Badges to drive more traffic to your Free Business Listing. Your badge code is located within your Dashboard after signing in to your MCR account.

In Pre-Move Emails use “The Find Us On” Badge

In Post-Move Emails use “The Review Us” Badge
Ask for a review when you email customers their Bill Of Lading. They’ll always open it. See more tips on our Badge Guide.

4. Use Our Advertising Programs

We are constantly coming up with cool ways to help movers book more jobs and generate reviews on our site.

Our most popular program is Review Boost:

  • We’ll email your customers on your behalf and collect the review
  • We’ll thank the first 10 customers who provide a verified review with a Starbucks eGiftCard
Read more about our Advertising Programs here.

5. #BeSocial

Sharing your Free Business Listing on all of your social sites is a great way to promote your listing. Example Tweet: “Review Us for a Free Domino’s Pizza on @MCRforMovers (Add a link to your business listing here).”

Let potential new customers know you’ve got past customers rooting for you. Follow us on Twitter and LinkedIn.

How finding a great mover took me 3 years.

Moving sucks

Some research says moving counts as one of the top 5 most stressful things you can do.  I believe it.

I’d like tell you a story – a story of how I spent 3 years finding a great mover.

First, some background.  I moved more than 15 times in my life.  Early on, I would move myself.   As I acquired more stuff and got a bit older, I hired movers.    Every single time I tried to find a mover online, I thought to myself, “wow, moving is the industry the internet forgot about.”   Why could I not search movers?  Why could I not read verified reviews? Why could I not see photos of movers, or get any info on them at all?

When you search for other things online, reviews, prices, photos, and other great information guides you to an informed decision.   I wanted an Amazon, or Orbitz  (the travel site, not “Orbitz Moving (OrbitzMoving.com)” , or Tripadvisor, or Cars.com, or HomeFinder for moving.   Heck, I would have settled for a list of licensed movers in my area.    Instead, I constantly ran into a blind lead form – one that asked for all of my personal information, without showing me any of the movers that would contact me. You know what happened when I submitted that lead form?   I got called by not one, not two, but by SIX movers.  Argh!

Making it better

3 years ago, Shannon Cullins, then HomeFinder’s VP of Product, and I decided to change things.  We learned everything we could about moving, and decided to build an incredibly trustworthy, consumer friendly service to help consumers find great movers and experience happy moves.  We called it MovingCompanyReviews.com (MCR for short).  Shannon took over as General Manager, and we launched the site in February of 2013.   We launched with a few key features to guarantee we focus on helping people find the best movers:

  • We verify every review with either a moving receipt (called a Bill of Lading), or a move confirmed by a quality moving company
  • We prominently display each mover’s review rating
  • We prominently show every mover’s state and federal licensing information, links to their federal complaint history, and any other pertinent government information
  • We put caution badges on movers with suspect quality, or fraud complaints

A mover listing on MovingCompanyReviews

See the license requirements for your move type and confirm a mover meets them

Finding my mover on MovingCompanyReviews

Fast forward to today.   I moved last week, and found Olympia Moving through MovingCompanyReviews.  Interestingly enough, I chose a different mover than I thought going in.  Reading all of their verified reviews swayed me to them initially, and then their fantastic customer service during the quoting process won me over.

I am happy to report that Olympia made my move wonderful. They were, by a wide margin, the BEST movers I have ever used.   Their attention to detail stunned me.  They wrapped things meticulously, carried things extremely carefully, pointed out existing damage before wrapping or moving anything, and went way above and beyond what I expected.  For example, they expertly squeezed an huge armoir into a bedroom by taking some of it apart and putting it back together again.   Every other mover who moved that armoir just gave up, or damaged walls trying to shove it in.   The Olympia crew took such great care that we had no damage to any items, or any walls, other than a tiny smudge here and there.

The semi arrives (yes, a semi!)

The semi arrives (yes, a semi!)

Here’s the best part – they estimated 12 hours for the move, and it only took them 8, so we saved a bunch of money versus our quote.

I almost forgot the icing on top – I got a free pizza from MCR by leaving a voice review about my move.  Nothing tastes quite as good as a free pizza on move day.

My best move ever

It feels great building something that makes a difference.  Moving delivers loads of stress.   Having the fantastic movers from Olympia made this move much better and much less stressful than any other time I moved.    I’d like to thank the whole MovingCompanyReviews team for their work the last few years, you guys rock.

Planning to move soon? Find your mover and get free estimates at MovingCompanyReviews.com.