In today’s digital world, your first interaction with many potential customers will be via email. Do your messages get the response you want? Try these email etiquette tips to impress potential customers and win more business.
Apply basic grammar rules
Non-traditional capitalizations and creative abbreviations (e.g. l8r) may be common in text messages or emails between family and friends, but these composition shortcuts are never appropriate when communicating with potential customers.
Whether you’re trying to schedule an estimate or sending a thank you note post-move, be sure to apply the grammar rules you learned in grade school.
- The first word in a sentence and any proper nouns should be capitalized
- Always use complete sentences
- Start each message with a greeting that addresses the recipient
- End with a professional closing
Stay away from all-caps and don’t assume spell check will catch everything, especially when it comes to client names. Take a moment to proofread your email before you hit send.
Save imagery and bold colors for your advertising
Email today provides a lot of opportunities for creative expression. From new fonts and extensive color palettes to animated GIFs embedded in the message, the sky’s the limit. Unfortunately those enhancements can make your message more difficult to read and may even get it routed to the SPAM folder.
Know when not to use email
The convenience of email makes it a prime communication tool between movers and their customers, especially if you own a smartphone, which enables you to email on-the-go. However, it isn’t always the best communication method and could be costing you business.
Before you start typing, take a moment to consider any communication preferences the potential customer expressed. Anything requiring an immediate response or potentially sensitive information may require a phone call.