Movers: What you need to know about MCR reviews

published by on May 21, 2014For Business


We all know that positive reviews can increase consumer interest in your business and lead to more booked moves. At MCR, we go out of our way to ensure our reviews are honest and real so that people looking to move can make an informed decision.

The list below will help you understand what you can do to increase your reviews on MCR, how we decide when not to post reviews, and what you need to know about our reviews policy:

I want more reviews! What can I do?

A great place to start is to place an MCR “Review Us” badge in your customer communications and on your website. You can also take advantage of our Review Advantage offering, where we’ll collect reviews on your behalf. Contact Denzell or Heather at to learn more.


How long does it take a new review to appear on my listing?

Most reviews are posted within 24-48 hours after undergoing our moderation process.

My incredibly happy customer reviewed us, but it’s been days and their review hasn’t been posted.

Most likely, their review was rejected by our moderation process.

Moderation process? That sounds like another word for filtering.

Sadly, review fraud is all too common. Therefore, we employ measures to protect the integrity of our reviews. Each review undergoes both a manual and automatic fraud detection process. We do our absolute best to ensure every real review is posted, but occasionally a valid review will be flagged as fraudulent. We believe this is a risk worth taking to ensure our reviews are always authentic. You can read more about our reviews policy here.

Remember: NEVER REVIEW YOURSELF. Submitting fraudulent reviews for your business could result in a lower ranking on MCR and a caution badge next to your listing.

I received an email from MCR asking me to respond to a review of my company. How should I respond?

If someone raved about you, post a genuine thank you. A heartfelt, personal note can go a long way in ensuring a repeat customer and standing out with other prospects. The Professionals in Chicago do an excellent job at this.

The Profs Response

If someone wrote a negative review about you, use this as an opportunity to display your professionalism to potential customers.

This is your chance to tell your side of the story and to apologize if warranted. Take a deep breath and think before you respond. Of course, don’t hesitate to reach out to an unhappy customer directly. You want to avoid making the customer feel like the only way to be heard is by “going public.”

And the #1 rule for MCR reviews is…

Provide outstanding service. Do such an amazing job that your customers can’t wait to tell others about you. Believe us, it happens! 

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