MCR Prototypes: Ideas in action

published by on August 27, 2014For Business, News

MCR Prototypes

A peek inside the Idea Machine

You may have heard us say that we’re a “small team.” Well, it’s true – there are just 8 of us (one out on maternity leave) cranking away to make MCR the best moving site around. It’s hard to do everything we want to do with such a small group, but a lean team helps us work quickly and smart. We are constantly debating and prioritizing which new features are going to make consumers happy and drive more business for our mover partners. These are always tough decisions because there’s so much we want to do.

But once a month, we get to roll up our sleeves and join the HomeFinder team in Prototypes Week. Here’s how it works: Someone has an idea and pitches that idea to the company in an attempt to form a team. Anyone in the company can join a team, whether it’s a customer service rep, salesperson or a software engineer. Then, for 2.5 days, the team cranks away at building the idea into a “prototype.”

Prototyping

Jose showing off the team’s project

 

At the end of the week, the teams present it to the rest of the company over beer. Awards are handed out for “Best for Business”, “Best for Technology” and “People’s Choice.”

Real-time chats with hot prospects

This past week, the MCR team swept the awards with their Mover Chat prototype. Here’s how it works:

  • Consumer is searching on MCR for a mover
  • They find a mover they like and can click “Live Chat” to chat with them immediately
Live chat button

Chat Now button

  • Or, they may still be deciding on a mover and ask to chat with an available mover in their area
  • Before initiating the chat, the consumer will provide some basic info about their move

chat opt in

  • The participating mover will see chat notifications in their dashboard and have the opportunity to respond back to the prospect in real-time.

    dashboard notification

    Chat notification in mover dashboard

  • With the chat, they’ll receive the info that the consumer entered – name, move date and contact info – so that they’re up-to-speed when they begin chatting
  • The mover and consumer can chat about things like availability and price and even schedule the move on-the-spot. The consumer doesn’t need to hop on the phone, but the mover still gets to ask the questions they need to price out and schedule the move. Instant gratification!
Chat Transcript in Mover Dashboard

Chat Transcript in Mover Dashboard

Why do we think this is cool? Consumer want quick answers, but movers sometimes complain that consumers – even when they’ve submitted a Request for Quote - are difficult to reach. Voila! Movers and consumers can immediately connect. And participating movers can get a leg up on their competition by being the first to respond.

What do you think of our prototype idea? Would you use it? Share your comments below!

MCR Prototypes

Brock wow-ing the audience

 

 



7 Comments

  1. sarah

    2 September, 2014 11:51 am

    Hi! We used to have a chat button on our website but we took it down because there was only an average of 1 chat/day. We would definitely utilize the chat button if you were going to install one. Thanks!

  2. Richard

    2 September, 2014 4:23 pm

    I think this is a great idea for both parties. I literally just used a chat feature to on the Verizon site (because I didn’t want to call anyone) and the agent helped me immediately and got an up sell from me too :)

  3. Michael

    2 September, 2014 6:09 pm

    wonderful idea I would pay for any live transfers of clients moving

  4. lazhar Berkat

    28 November, 2014 5:19 pm

    amazing idea, I’ll definitely pay for it too.

    let us know when its going to be available.

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