Monthly Archives: November 2013

What’s a Bill of Lading and why do we need them for reviews?

published by on November 19, 2013After You Move Tips

bill of lading

A Bill of Lading Primer

The Bill of Lading (BOL) is one of the most important documents you’ll receive from your mover. Your mover should give this to you on moving day and it includes crucial information about your move, like your “from” and “to” addresses, inventory of your belongings and costs. You can read more about the BOL here. Think of it as a confirmation of everything you and your mover have agreed to. If anything doesn’t look right, talk to your mover before signing.

We’re not snooping; we’re just thorough

When you review your mover on MCR, we require that you attach your BOL in order for your review to be published. “Eek! But it has my address!” you may think. Don’t worry. We’ll never publish your BOL on the site and we’re not trying to be nosy. The BOL is just the very best way for us to verify that all of our reviews come from real consumers for real moves.

What we look for on the BOL

First, we need to be able to read it. Then, we check for the mover’s name, location and license number (these should all be part of their paperwork). To verify your move, we at minimum check for your from/to locations, your move date and your signature indicating that the move was completed.

What’s so great about ‘verified’?

We’ve all seen the questionable review that’s just too good to be true. How do you know what to trust? By validating each review with a BOL, we can guarantee that the reviews you’re reading are real. It’s also our way of ensuring that a mover can’t keep a bad review from being posted. If we can prove the move happened, we’ll publish the review to help others avoid a bad experience.

So, when we ask you for your BOL with your review, we’re really not trying to be annoying. We’re just trying to be the most trusted source on the web for mover reviews. Love this idea? Hate it? Let us know at





New Request For Quotes Feature And Post-Launch Learnings

published by on November 14, 2013For Business

When we launched our Request For Quote feature (for consumers) and subsequent MCR Referrals Program (for movers) in mid-August, we weren’t quite sure what to expect.

We knew we were pumped to give consumers a way to connect with movers they wanted to hear from, and deliver free Referral business to movers with claimed listings. But truth be told, like most new product and feature launches, we were just hoping to get any results and interaction.

And did we ever. (phew!)

Now three months and more than 600 request for quotes later, we’ve learned a bit about pre-move consumers and even more about search trends on our site.

Read more…

Dealing With Your Move, Stress Free

published by on November 13, 2013Before You Move Tips


By Guest Contributor – Hannah Hilzer, Direct.TV

Moving is stressful. That’s just the reality of the cumbersome task we all must do at some point or another. The packing, transitioning, organizing and cost can make moving all the more stressful. Thankfully there are easy steps you can take to alleviate the build-up of moving stress and anxiety. Here are four things to help you deal with your move, stress free.

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Highlighting your Best MCR Reviews in AdWords’ Review Extensions

published by on November 11, 2013For Business

sample review extensions

Google introduces a new ad option for reviews

Movers, do you purchase Google AdWords to drive traffic to your website and leads for your business? If so, take a look at the new AdWords Third Party Review Extension as a way to add credibility to your ad and increase click-throughs and conversions.

Here’s an example of the new ad extension from Google:

Read more…

New Home Buyer And Seller Survey Shows Tight Credit Standards Still Thwarting Some From Home Ownership

published by on November 6, 2013For Business

Dream of Home Ownership

The National Association of REALTORS ® (NAR) published their latest annual survey of recent home buyers and sellers covering data on the demographics, housing characteristics and consumer experience for the real estate market.

The insights were gleaned from 8,700+ survey responses from buyers who purchased a home between July 2012 and June 2013.

Read on for some key highlights and takeaways. You can also watch leaders from NAR and the REALTOR® Magazine discuss the findings in this recap video.

Read more…